What this book covers

Chapter 1, Share it the Easy Way, introduces you to the fundamentals, misconceptions, and basic implementations of social media. You'll also learn about some native WordPress features that drive more site engagement.

Chapter 2, Building the Social Network: BuddyPress and WP Symposium, teaches you how to roll out your social media layer with BuddyPress and add game-like capabilities to help you engage your site members.

Chapter 3, Community Forums for the Masses, is devoted to bbPress and BuddyPress, showing you how to automatically publish WordPress posts to Twitter using RSS feeds.

Chapter 4, VIP Memberships, incorporates the social media aspect through site memberships and the concept of gamification. You'll find out how to create category-specific content restrictions, which are applicable only to non-members.

Chapter 5, Keeping Up with the Stats, implements Google Analytics to help you track your social media efforts and gauge their effectiveness.

Chapter 6, Managing your Site, let's you discover some shortcuts to managing content by showing you how to publish posts through e-mail. You'll also learn how to back up your site to avoid a social media meltdown.

Chapter 7, Beyond the Plugins Towards True Engagement, delves further into social media marketing automation by teaching you how to automatically post tweets, so you can spend more time on genuine dialogues and less time on producing relevant tweets.