AMP adoption

AMP was first announced in August 2015, and launched in February 2016. At first, in Google's search results pages, AMP results were limited to the AMP carousel. But by March 2016 AMP results were being surfaced along with normal, non-AMP results. Since then AMP has seen massive adoption among publishers and search engines. The first AMP conference was held in March 2017, where the scale of its adoption became apparent, and it was reported that AMP was already the largest web components library in the world.

At the time of writing, with behemoth web services such as Pinterest and Tumblr on board, there are billions of AMP pages live on the web already. Bing is also working with Google on the project, and reportedly saw AMP adoption rates rise from 8 percent to 62 percent in one year. Baidu and Sogou, the two largest search engines in China have adopted AMP, and Yahoo Japan is also signed-up. There is an audience of billions for AMP pages.